Seven years’ later, a healthy and well-established publication was handed over to a new team - Rose de la Hunt and Jean Mitchell; Rose with a
10-year tenure as a counselling director at Life Line, decided to take the leap of faith.
“If you can grasp the fact that matter is energy brought to a point of visibility, and that thoughts can influence energy, then you have that which makes anything possible.” Friends of Findhorn.
Rose’s 17 years as editor of Odyssey coincided with a period of enormous growth and change in the world of spiritual ideas and experience. Rose described it as “truly a time of the ‘rebirth’ of the sacred” and during her tenure Odyssey was the only magazine of its kind in South Africa. In 2001 the magazine was taken over by Chris and Silke Erasmus following following a deterioration in Rose's health.
Before her passing to spirit, Rose wrote “For me those 17 years were incredibly rich and fulfilling, though I worked extremely long hours, the deadlines were relentless and things were not always easy. I really loved my work. And I felt blessed by the opportunities it brought me to meet many great and beautiful souls, visiting luminaries and ‘forerunners’ of a new kind of spirituality.”
In 2004, Namaste' Magazine merged with Odyssey Magazine and they teamed up to become one. Namaste’s aim was to empower the individuals to take full responsibility for their own life – on every level – physical, emotional, mental and spiritual - a vision that is still infused in Odyssey magazine today.
Following the incorporation of Namaste into Odyssey Magazine and the opening of a Johannesburg office, Odyssey grew rapidly through 2005 to 2007. In 2007, rather than publish monthly, a collective decision was made to retain Odyssey as a bi-monthly publication. In late 2008, Simply Green was launched and Odyssey reached its all-time circulation high of over 18 000, with a print readership roughly 10 times that number.
Silke Erasmus shared her experiences with us stating that “the global downturn of 2008-09 hit Odyssey magazine and its sibling as severely as any other print publication, but both ultimately rode out the storm emerging stronger. With fewer competitors and Simply Green having won an eco-journalism award in 2010, Odyssey and its sibling were actively at the forefront of making the move to digital media consumption. In early 2013, Odyssey and its sibling launched fulltime into digital. Whilst difficult and challenging as well as requiring a whole range of new skills, the move proved to be almost immediately and dramatically successful in terms of producing highly readable and free digital publications. Issue 5 of December 2013 achieved a remarkable reach of over 366 000 reads and impressions within 30 days’ of going live; and ultimately achieved in excess of 450 000.”