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Hair International: A Paul Mitchell Signature Salon

by | Autumn 2024, Digitorials, Print Articles

This incredible, multiple Paul Mitchell, award winning salon is owned by Annelies Bos, a most knowledgeable, qualified stylist extraordinaire. Located in a rambling house in the quaint village of Ramsgate, it is peaceful, tranquil and serene – this space is both a hair salon and a healing centre. It tastefully fitted out with exceedingly comfortable salon chairs and state-of-the-art equipment, with a vast stock of Paul Mitchell products; in fact, this salon had shampoo backwash units long before it became fashionable to do. This is a welcoming gathering place, conscious and natural – this is a space of communication, care and camaraderie and reminds one of theme song from ‘Cheers’…

“Making your way in the world today Takes everything you’ve got Taking a break from all your worries Sure would help a lot”

Why Paul Mitchell?

John Paul DeJoria, philanthropist and co-founder of Paul Mitchell Systems He slept in his car and sold shampoo door-to-door before he teamed up with Paul Mitchell in 1980 and they each invested $350 into Paul Mitchell Systems. That $700 today has created not only a hair care empire, but also billionaire status for this founder, much of which is spent on conscious and impactful contributions to global aid and earth care initiatives. In this article are just a few of the levels of care, commitment and contribution of this incredible leader, who gives back at every opportunity.

DeJoria is a supporter of Mobile Loaves and Fishes, Food4Africa and Mineseeker.

In 2008, he travelled to South Africa to join Nelson Mandela in his efforts to help feed over 17 000 orphaned children. Later that year he helped provide over 400 000 life-saving meals for the children around the globe.

DeJoria is a co-creator of Grow Appalachia, an organisation begun in 2009 which helps in promoting healthy food and teaching farming skills.

In 2012, using a video, he showed his support for Captain Paul Watson of the Sea Shepherd Conservation Society, when Watson was detained in Germany for interfering with shark finning operations.

In 2022, he pledged £20 000 to save the 19th century frigate HMS Unicorn, one of the oldest surviving ships in the world. What makes the Paul Mitchell brand the global success that it is? “I realised how to overcome rejection,” DeJoria said in a CNN interview. “I knew we had one of the best products in the world.” Even though he faced rejection after rejection, he stayed positive, demonstrating the power of manifestation through belief coupled with dogged determination and an unwavering abundance of consciousness.

The trick, he explained, was to “be as enthusiastic on beauty salon number 101, or beauty salon number 110 or number 5, as I was on the very first one.” The business flourished. Today, John Paul Mitchell Systems sells more than 80 products and Paul Mitchell Schools help train barbers, estheticians and cosmetologists, have over a 100 locations.